I’ve been influenced by nature. I’ve gotten to know the problems, but frequently feel lost as one person, wanting and knowing as one person I can’t fix them all. Activists, environmentalists….we all have to be business people. Environmental responsibility is environmental business. It’s easy to be depressed these days with how much the world has been denigrated and destroyed.
Things change- it just takes time. For environmental activism, to progress, it can be hard to spot and measure. In the wild, we feel awe and the presence of something greater than ourselves. It is a power that lives deep within us. You need local activism first, to relearn simple and self-reliance. Discover and find what we used to experience as children. Local and smaller groups are often more effective because of the people and the passion.
BE: Practical – Thorough – Purposeful.
Adapt Constantly. Communication gives freedom and marketing find friends for you. To show who you are, you have to now who you are and live an examined life. There is one constant; Nature is resilient. She rebounds when given a chance to recover, always. We didn’t sign up for easy; always keep that in mind. I’m still an optimist, always; it’s a beautiful planet. We live in special times; we have to fight for these places.
Nature faces huge challenges: global struggle, stopping forces of climate change, polluted and overfished oceans, habitat loss and extinction. But how can we truly make a difference? We need a clear goal that everyone understands, a careful plan and long-term achievement goals.
Tactics are the bits and pieces necessary to get the strategy, which is a clear goal and target. We need to always write out a plan and work with people that welcome ideas. When you have a clear and concise plan, people listen. If you stand on your soapbox and rant, less people will listen. By adapting and thinking more like a businessperson who has strong values, that are practical and purposeful- people will listen.
Values --- Threats ---- Solution
What are the values of our goals? What are the places we are trying to protect? What are the real threats? What is the solution? Will we see displaced wildlife or an area that is too wild to drill?
Our communication has to happen in accessible ways, if it is not easy for people to understand it will be overlooked. Be strong, bold and courageous. We need to move beyond being responsible consumers and be active citizens. While voting with your dollars and choosing conscientiously what you purchase is important, it is not the end all solution. This was once a view of being “eco-perfect,” and adopting the best environmental options. But is be engaged citizens we need to be bold and courageous in order to work together.
Marketing, storytelling, self-presentation and consumer engagement
We need to learn to say what we mean, without taking too long while being ourselves. When you try to relate to people you will not be liked by all people, but don’t continuously interrupt people listen to everyone’s voice.
As companies, groups and organizations and individuals we need to learn positioning. Who we are, what we demand why it matters. What are we trying to accomplish and what will be the results if we succeed or fail? Why should people care and what makes us unique?
When we have a tone of voice that gives clear and concise loo and feel to a brand identity, then our target audience can be reached. Our image is the human voice: it will offend and it will inspire. Honesty is #1.
We are all alarmed by the environmental problems we face. But what we need to be communicating is sharing the success stories and acknowledging the problems. Through organization we can mobilize grassroots support, bring people together, plan the next move and bring forward movement, giving people a chance to tell their story.
Business and Communication
“We must not give up. Too much is at stake for our children and for future generations.” Jane Goodall
Many of us are dreamers, we make our statements personal and plan to trigger emotions that empower and give a sense of belonging. We know who to engage and know our target audience (more people like us) BUT we need to be crystal clean with purpose in order to get concrete change. And a lot of times that comes through business.
Business determines every part of our lives: food, news, music, politics, etc. And it is astonishing how few companies support environmental work and even fewer are involved with advocacy of any sort. Many environmental groups fail to ask for financial support and business help. Businesses have credibility on economic issues and to sell to busiesees we need to speak business.
Businesses always want to know the “what’s in it for me, why is conservation good for business, etc. And the goal is to always have an answer as to why these questions, talk about economics- everyone in business loves economics- give them the numbers they cant dispute while building and leveraging a membership that can be built into deeper and stronger relationships with customers. Economics can make our communication campagins personal, by triggering emotions that empower and show people a sense of belonging. Econimics get us thinking about questions to ask and how the use of stories in addition to data can help create pictures that don’t escape peoples frame of reference.
Conservation is good for business.