Season 2: Back Again

What began in 2015 as a way to justify my expensive finish to my masters program was The Mountain Outpost. 

We were a podcast telling stories of amazing people who were passionate about the outdoors and the environment, and how they intertwined. And it was fabulous. I love excuses to talk with so many amazing people with great stories. But then life got in the way, I moved, switched jobs and created excuses out of fear and stopped recording. But the problem was I have not stopped meeting amazing people, I have not stopped wanting to share their stories. So, here we are back again, Season 2 of The Mountain Outpost. 

We will be telling stories, laughing, and no longer will I obsess (or try not too) about telling the wrong stories. There are no wrong stories. We are real, genuine and passionate about storytelling. Tell us what you like, dislike, who else we should talk too. Because even though we have a long list of people we want to interview, I don't know everyone. And I want to "meet" and I'm saying this with air quotes "Meet everyone."

So, welcome back to Season 2 of The Mountain Outpost. We hope you laugh, smile, ponder, question, and who knows maybe even cry listening to our stories. We are here committing to you.  

Season 2 launches 7/2

Be Influenced By Nature

I’ve been influenced by nature. I’ve gotten to know the problems, but frequently feel lost as one person, wanting and knowing as one person I can’t fix them all. Activists, environmentalists….we all have to be business people. Environmental responsibility is environmental business. It’s easy to be depressed these days with how much the world has been denigrated and destroyed.

Things change- it just takes time. For environmental activism, to progress, it can be hard to spot and measure. In the wild, we feel awe and the presence of something greater than ourselves. It is a power that lives deep within us. You need local activism first, to relearn simple and self-reliance. Discover and find what we used to experience as children. Local and smaller groups are often more effective because of the people and the passion.

BE: Practical – Thorough – Purposeful.

Adapt Constantly. Communication gives freedom and marketing find friends for you. To show who you are, you have to now who you are and live an examined life. There is one constant; Nature is resilient. She rebounds when given a chance to recover, always. We didn’t sign up for easy; always keep that in mind. I’m still an optimist, always; it’s a beautiful planet. We live in special times; we have to fight for these places.

Nature faces huge challenges: global struggle, stopping forces of climate change, polluted and overfished oceans, habitat loss and extinction. But how can we truly make a difference? We need a clear goal that everyone understands, a careful plan and long-term achievement goals.

Tactics are the bits and pieces necessary to get the strategy, which is a clear goal and target. We need to always write out a plan and work with people that welcome ideas. When you have a clear and concise plan, people listen. If you stand on your soapbox and rant, less people will listen. By adapting and thinking more like a businessperson who has strong values, that are practical and purposeful- people will listen.

Values --- Threats ---- Solution

What are the values of our goals? What are the places we are trying to protect? What are the real threats? What is the solution? Will we see displaced wildlife or an area that is too wild to drill?

Our communication has to happen in accessible ways, if it is not easy for people to understand it will be overlooked. Be strong, bold and courageous. We need to move beyond being responsible consumers and be active citizens. While voting with your dollars and choosing conscientiously what you purchase is important, it is not the end all solution. This was once a view of being “eco-perfect,” and adopting the best environmental options. But is be engaged citizens we need to be bold and courageous in order to work together.

Marketing, storytelling, self-presentation and consumer engagement

We need to learn to say what we mean, without taking too long while being ourselves. When you try to relate to people you will not be liked by all people, but don’t continuously interrupt people listen to everyone’s voice.

As companies, groups and organizations and individuals we need to learn positioning. Who we are, what we demand why it matters.  What are we trying to accomplish and what will be the results if we succeed or fail? Why should people care and what makes us unique?

When we have a tone of voice that gives clear and concise loo and feel to a brand identity, then our target audience can be reached. Our image is the human voice: it will offend and it will inspire. Honesty is #1.

We are all alarmed by the environmental problems we face. But what we need to be communicating is sharing the success stories and acknowledging the problems. Through organization we can mobilize grassroots support, bring people together, plan the next move and bring forward movement, giving people a chance to tell their story.

Business and Communication

“We must not give up. Too much is at stake for our children and for future generations.” Jane Goodall

Many of us are dreamers, we make our statements personal and plan to trigger emotions that empower and give a sense of belonging. We know who to engage and know our target audience (more people like us) BUT we need to be crystal clean with purpose in order to get concrete change. And a lot of times that comes through business.

Business determines every part of our lives: food, news, music, politics, etc. And it is astonishing how few companies support environmental work and even fewer are involved with advocacy of any sort. Many environmental groups fail to ask for financial support and business help. Businesses have credibility on economic issues and to sell to busiesees we need to speak business.

Businesses always want to know the “what’s in it for me, why is conservation good for business, etc. And the goal is to always have an answer as to why these questions, talk about economics- everyone in business loves economics- give them the numbers they cant dispute while building and leveraging a membership that can be built into deeper and stronger relationships with customers. Economics can make our communication campagins personal, by triggering emotions that empower and show people a sense of belonging. Econimics get us thinking about questions to ask and how the use of stories in addition to data can help create pictures that don’t escape peoples frame of reference.

Conservation is good for business.

 

 

 

 

 

Educating the Public About Making Recreational Decisions

The most important right we have is the right to be responsible.” Gerald Amos

It is generally accepted that recreational use in natural environments result in some degree of negative social and environmental impact. Today the increasing popularity of outdoor activities indicates that people are looking for new ways to interact with the environment. 

When looking at recreational impacts the understanding of visitor perceptions of resource impacts requires the consideration and evaluation of a variety of influencing variables. What visitors perceive and their judgments about resource impacts are influenced by many factors including setting, the type of resource impact, visitor characteristics, visitor expectations, and level of knowledge. Factors such as local ecological knowledge and knowledge of minimal-impact practices positively influence visitor perceptions of resource impacts. 

Recreation activities can cause impact to all resource elements in a wilderness ecosystem. Soil, vegetation, wildlife, and water are the four primary components that are affected. When we take the time to look at the effects of recreating in nature and the opportunities to expand our knowledge base to implement more education-based programs flourish.  When you research the factors that influence visitors' perceptions of environmental and social conditions it is then necessary to inform the public about environmental management of protected natural areas. 

Environmental education is a relatively young field of study, but it is utilizing practices that are much older. With educating the public about making hiking decisions the larger long term topic and goals are related to recreation ecology and how to maintain a balance and the shorter term goals are beginning the education process. 

With the ever-increasing demand for outdoor activities being on the rise- the environmental education is going to have to grow or catch up to the progress of growth. We want you to join us, in the journey about learning about the activities and places we love, while educating others in the process and getting everyone excited about nature and the great outdoors!

 

Disregard

Humans have always had a close relationship with the outdoors. But it has not always been a good relationship. Some people have a blatant disregard for nature, because they do not understand how precious our natural environment is or that it even exists especially in cities. This disregard for nature has produced a world-wide crisis of global warming and the environment is falling apart. People are now attempting to do as much possible for the environment, unfortunately no one can agree through the masses on one thing to focus on at a time so it is a slow progress.

We are always working to figure out each individual situation. And what may seem ok in the now and gives the best answer now is not typically ok or the best in the future. The future and the present should be treated equally when weighing decisions.

Humans need to be stewards to the land. From coyotes to solitude there are many ways nature is not fully thought through, but at the same time people are working to preserve more than we ever imagine. Every little piece counting towards the whole matters and makes a difference. There is not one square inch on this planet that is not disrupted by some sort of human produced or man made noise everyday. 

Our natural environment is the world around us. It is where we live and what we do everyday. The choices we make affect what happens. Did we just step on the last species of an ant and kill it off or is driving everywhere necessary? People make conscious and unconscious decisions every day and every one of their decisions affects the environment. It is the conscious decisions that are most appreciated by the world as a whole. Those are the decisions that affect the people, plants and animals.

If the world listens we challenge everyone to be more conscious and work positively towards a better future and we hope through advocacy that people will continue to look at their work and that is what will make the difference. Everyone has something to say and some say it better than others but they all make valid points in their own right. In some aspects of life nature is disregarded but in others people are striving to make it better than before. It’s all a personal choice. Help join a movement for the planet or sit back and watch everything deteriorate. 

Connecting to Goals

As outdoor enthusiasts we frequently convene here, in a virtual world, which seems utterly opposite to our passion of the outdoors, but the internet allows us to share and bring together our passion and love for the outdoors. We have "met" and connected with so many amazing people through social media. When having the opportunity to travel and finally getting a chance to actually meet some of these people in person, it has been a wonderful experience. In many ways the Internet does bring people closer together because it allows us to make friends in a virtual way or stay in touch with old connections that may not live anywhere near where we live.

Some people say the internet keeps you from people, but we think it can bring your closer, because you can talk to each other more often and sometimes at a deeper level. This vehicle for sharing also allows outdoor enthusiasts to share with friends, family and the world the beauty of what is out there to explore. Everyday we are motivated by the photos we see and stories we read online.

To us it is important to spend a little bit of time every day outside. Many days, this exists as simply as walking the dog or going for a run, because in a perfect world our days off are consumed by adventure and exploration, hiking, mountain biking, skiing, etc.

When we take the time to reconnect again in nature, our often times go- go – go personalities take a back seat, and we can reflect on what I am doing and why. And it is every time that we step back and reflect and come forward with clarity, new ideas and goals. Our goal is to figure out the best way to communicate environmental issues with the general public, breaking down the information to make it easily understandable and accessible. 

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